Digital Request for Proposal "*" indicates required fields AE Name:*AE Email:*Due Date:* MM slash DD slash YYYY Client Name:*Client Website URL:*Client Logo:Max. file size: 5 MB. What is the target area/geography for the campaign?:*Who is the target audience for the campaign?:*What are the campaign goals and important details you’ve learned about the client’s business?:*Do you need a Fixed Budget proposal or a Budget Range proposal?:* Fixed Budget Budget Range Fixed Budget proposals are for clients who have given you a set budget to work with. Ex: They have given you exactly $1,500/month. Budget Range proposals are for clients who are looking to you for recommendations. A Budget Range proposal will have 3 budget levels for your client to choose from. —- Note that Budget Range proposals are usually for clients that you have done a CNA for with the digital team.Fixed Budget Tactics Requested:* Blended Video (33% Pre-Roll, 33% OTT, 34% CTV) Targeted Display (FKA Consumer Targeting) E-Mail Marketing LinkedIn Mobile to Social – FB/IG Mobile to Social – Snapchat OTT: Connected TV (CTV) OTT (Mobile, Desktop, Tablet, Connected Tv) Pre-roll Video Targeted Audio Search Engine Marketing/PPC Search Engine Optimization Social Media Management Social Media Marketing Website Chat Website Development Website Maintenance YouTube Budget Range Tactics Requested:* Blended Video (33% Pre-Roll, 33% OTT, 34% CTV) Targeted Display (FKA Consumer Targeting) E-Mail Marketing LinkedIn Mobile to Social – FB/IG Mobile to Social – Snapchat OTT: Connected TV (CTV) OTT (Mobile, Desktop, Tablet, Connected Tv) Pre-roll Video Targeted Audio Search Engine Marketing/PPC Search Engine Optimization Social Media Management Social Media Marketing Website Chat Website Development Website Maintenance YouTube Blended Video: Will this be sold as listed on the rate card? ($36 CPM):* Yes No Blended Video: What is the CPM?:*Blended Video: Fixed Budget*Blended Video: Standard Budget:Blended Video: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Blended Video: Advanced Budget:Targeted Display: Will this be sold as listed on the rate card? ($10 CPM)* Yes No Targeted Display: What is the CPM?:*Targeted Display: Fixed Budget*Targeted Display: Standard Budget:Targeted Display: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Targeted Display: Advanced Budget:Pre-Roll Video: Will this be sold as listed on the rate card? ($22 CPM)* Yes No Pre-Roll Video: What is the CPM?:*Pre-Roll Video: Fixed Budget*Pre-Roll Video: Standard Budget:Pre-Roll Video: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Pre-Roll Video: Advanced Budget:Mobile to Social – FB/IG – Client Facebook Page:*Mobile to Social – FB/IG: Will this be sold as listed on the rate card? ($16 CPM)* Yes No Mobile to Social – FB/IG: What is the CPM?:*Mobile to Social – FB/IG: Fixed Budget*Mobile to Social – FB/IG: Standard Budget:Mobile to Social – FB/IG: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Mobile to Social – FB/IG: Advanced Budget:LinkedIn: Will this be sold as listed on the rate card? (30% Management Fee/70% Media Budget)* Yes No LinkedIn: What is the new percentage split?*LinkedIn: Fixed Budget*LinkedIn: Standard Budget:LinkedIn: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.LinkedIn: Advanced Budget:Mobile to Social – Snapchat: Will this be sold as listed on the rate card? ($16 CPM)* Yes No Mobile to Social – Snapchat: What is the CPM?:*Mobile to Social – Snapchat: Fixed Budget*Mobile to Social – Snapchat: Standard Budget:Mobile to Social – Snapchat: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Mobile to Social – Snapchat: Advanced Budget:Mobile to Social – Polygon Location Upload (Must be provided for a Mobile to Social quote to be acquired):*Max. file size: 5 MB. OTT: Connected TV: Will this be sold as listed on the rate card? ($46 CPM)* Yes No OTT: Connected TV: What is the CPM?:*OTT: Connected TV: Fixed Budget*OTT: Connected TV: Standard Budget:OTT: Connected TV: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.OTT: Connected TV: Advanced Budget:OTT (Mobile, Desktop, Tablet, CTV): Will this be sold as listed on the rate card? ($38 CPM)* Yes No OTT (Mobile, Desktop, Tablet, CTV): What is the CPM?:*OTT (Mobile, Desktop, Tablet, CTV): Fixed Budget*OTT (Mobile, Desktop, Tablet, CTV): Standard Budget:OTT (Mobile, Desktop, Tablet, CTV): Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.OTT (Mobile, Desktop, Tablet, CTV): Advanced Budget:Targeted Audio: Will this be sold as listed on the rate card? ($25 CPM)* Yes No Targeted Audio: What is the CPM?*Targeted Audio: Fixed Budget*Targeted Audio: Standard Budget:Targeted Audio: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Targeted Audio: Advanced Budget:Social Media Management – Client Facebook Page:*Social Media Management: Will this be sold as listed on the rate card? ($400/month for 8 posts)* Yes No Social Media Management: How Many Posts?:*Social Media Management: What is the new budget?:*Search Engine Marketing/PPC: Will this be sold as listed on the rate card? (30% Management Fee/70% Media Budget)* Yes No Search Engine Marketing/PPC: What is the new percentage split?:*Search Engine Marketing/PPC: Fixed Budget*Search Engine Marketing/PPC: Standard Budget:Search Engine Marketing/PPC: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Search Engine Marketing/PPC: Advanced Budget:Social Media Marketing – Client Facebook Page:*Social Media Marketing: Will this be sold as listed on the rate card? ($12 CPM)* Yes No Social Media Marketing: What is the CPM?:*Social Media Marketing: Fixed Budget*Social Media Marketing: Standard Budget:Social Media Marketing: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.Social Media Marketing: Advanced Budget:YouTube: Will this be sold as listed on the rate card? ($22 CPM)* Yes No YouTube: What is the CPM?:*YouTube: Fixed Budget*YouTube: Standard Budget:YouTube: Intermediate Budget:*If you only have one budget, please place that in the required intermediate budget box above. This will be the “middle” budget in your budget range.YouTube: Advanced Budget:Email: How many email recipients will there be?:* 5,000 ($250) 10,000 ($500) 50,000 ($800) 50,000+ (CPM 16) If 50,000+, how many emails?*Website Type:* Squeeze Page — 4 Section Parallax Scroll ($1,200) 5 Page ($1,500) Landing Page ($500, plus $99/Month) Website Development: Will this be sold as listed on the rate card?* Yes No Website Development: What is the new price?*Website Chat: Will this be sold as listed on the rate card? (Up to 25 leads for $500)* Yes No Website Chat: How many chat leads will you be selling?*Website Chat: What is the new price?*Website Maintenance Type:* Standard ($175/Month) Advanced ($300/Month) Website Maintenance: Will this be sold as listed on the rate card?* Yes No Website Maintenance: What is the new price?*SEO: Have you been given an hourly SEO recommendation from a WVRC Digital team member or the dedicated SEO team?* Yes No If No: Please call the SEO team at (844) 212-6642 before submitting this form. They will ask what company you are with (WVRC Digital) and for the client’s website. Tell them what city/cities the client wants to rank in, and ask them to provide a quote over the phone. Or, if you need further assistance, please reach out to a WVRC Digital team member for help.SEO: Will this be sold as listed on the rate card? ($55/hour)* Yes No SEO: What is the hourly rate?:*SEO: Fixed Hours*If you only have one hourly recommendation, please place that in the required intermediate hours box above. This will be the “middle” budget in your budget range.SEO: Standard Hours:SEO: Intermediate Hours:*If you only have one hourly recommendation, please place that in the required intermediate hours box above. This will be the “middle” budget in your budget range.SEO: Advanced Hours:Additional Notes:
